3 Pointers For Writing Great Proposals


Writing great proposals can appear intimidating, even for those of use who have written more than their fair share through the years.  Writing proposals that lead to offers does not have to be difficult, in fact if you apply some of the pointers I will share with you now, you’ll have them agreeing with you right from the start.

First of all the first few paragraphs of the proposal should be an appraisal of the situation.  Simple restate what the problems are in a few paragraphs.  Not only will this help to demonstrate that you understand what is wrong, but you will have them nodding yes to your agreement right from the start.  Having them say ‘yes’ in their mind is important and can lead to the big ‘Yes’ at the end.

The second pointer I want to share with you on writing proposals is to make your objectives follow the opening paragraphs.  What I mean by this is to list your proposed objects in the same order that the problems appear in the opening paragraph.  For example: Problem 1, Problem 2, Problem 3; Objective 1, Objective 2, Objective 3.

The last pointer I want to share with is to include metrics or measures of success.  What are you going to measure to see if your plan is working or not.  If your ideas do work, you want to prove that what you did had an impact.

Don’t overlook how you will measure your results.  By measuring the wrong things, or the right things wrongly you may miss the fact that your idea is working and providing great results.

Writing proposals may never seem easy, but overtime you will see the difference clearly between effective proposals and ineffective proposals.

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